How much does a virtual try-on for glasses cost?
What a virtual try-on for optical stores costs: the monthly price, what's included, the hidden costs to watch for and how to know if it pays off.
Key takeaways
- On Previaly, plans range from R$ 97 to R$ 497 a month (Brazilian reais), with no contract and no setup fee.
- Try-ons are unlimited: customers trying on uses no credits.
- Credits pay for preparing frames for the try-on and creating AI photos.
- Compare the hidden costs too: setup fees, usage-based pricing, currency and a required website.
The short answer
On Previaly, the virtual try-on for glasses costs from R$ 97 a month (Brazilian reais), with unlimited try-ons, no setup fee, no minimum term and no commission on sales. On the yearly plan, 2 months are free.
The figures below are from October 2026. Up-to-date prices are always on the pricing page.
Previaly's plans
- Basic — Monthly: R$ 97. Frames: up to 50. AI credits per month: 50. Dashboard logins: 1
- Pro — Monthly: R$ 147. Frames: up to 200. AI credits per month: 200. Dashboard logins: up to 3
- Ultra — Monthly: R$ 497. Frames: up to 800. AI credits per month: 800. Dashboard logins: up to 10
On the yearly plan you pay 10 months upfront and use 12: R$ 970 for Basic, R$ 1,470 for Pro and R$ 4,970 for Ultra.
What every plan includes
- Live try-on, with unlimited try-ons — trying on uses no credits.
- An online storefront and catalog with your store's branding, at previaly.com/your-store.
- A button to your store's WhatsApp, with the frame and price in the message.
- The try-on on your own website (Shopify, WooCommerce and other platforms).
- AI Studio for catalog photos.
- Marketing Studio with story videos, feed posts and prints, without using credits.
- A QR code per frame, spreadsheet import and a most-tried frames report.
- An estimate of PD and fitting height with the camera (optional).
What credits are for
Credits pay for AI work, not for using the try-on:
- Preparing one frame photo for the try-on costs 1 credit.
- AI Studio photos (scenes, angles, the frame on a model's face) also use credits, and the cost is shown before generating.
In other words: the store spends credits when it adds frames or creates photos, not when customers try on.
The costs that don't show up in the monthly price
When comparing virtual try-on prices, look beyond the plan price:
- Setup fees: some solutions charge to "configure" your store.
- Usage-based pricing: a price per try-on, per visit or per sale grows exactly when the tool works.
- Currency: a plan billed in a foreign currency changes every month.
- Photographer and designer: if the platform doesn't process frame photos or help with marketing, that cost stays with the store.
- A required website: if the try-on only works inside an e-commerce site, building and maintaining the site adds to the bill.
Does it pay off for my store?
A simple calculation: if your store's average sale is R$ 450, a single sale a month pays for three months of the Pro plan. The try-on works 24 hours a day, even when the store is closed, and customers reach your WhatsApp already knowing which frame they want.
How to get started
- Message us on WhatsApp to set up your store. Online sign-up and billing are currently available to businesses in Brazil.
- Upload a front photo of each frame (or import your catalog from a spreadsheet).
- Share your storefront link on WhatsApp, in your Instagram bio and on a QR code at the counter.
Frequently asked questions
How much does a virtual try-on for glasses cost?
On Previaly, from R$ 97 to R$ 497 a month (Brazilian reais), depending on the number of frames and AI credits. Current prices are on the pricing page.
Does the try-on charge per try?
No. Try-ons are unlimited; credits are only used to prepare frames and for AI Studio photos.
Is there a contract or a setup fee?
No. Plans are monthly, with no setup fee and no commission on sales.
The Previaly team
We build the virtual try-on, the online storefront and the AI Studio that optical stores use to sell from the customer's phone. These guides come from what we see every day in the product and in our work with stores.
